01
Depth before breadth.
I will never run a roster larger than I can hold the entirety of in my head. Eight people met with rigor will out-perform eighty met with checklists, every time.
About · Founder
I'm Shazaf.
I'm Shazaf.
I help people choose better.
Psychologist · Founder of Linkked · Architect of #SingleSafety
Before Linkked existed, I spent fifteen years sitting across from extraordinary people — surgeons, founders, executives — who were brilliant in every domain except this one. The problem was never their capability. It was that nobody had built a serious system for the choices that shape a life. So I built one.
Shazaf Mohamad London · 2026
Years in practice 15 · est. 2010
Assessments conducted 2,400 +
Languages 4 · EN · FR · UR · AR
Based in London · UK
The shortest version of my story is this: I am a psychologist who became a builder because the tools available to my clients were not good enough. The longer version sits below, and it took me a while to be willing to write it.
I trained at the Tavistock and the Anna Freud Centre in London, and spent the early years of my career inside the kinds of institutions where people quietly assume the work happens — hospitals, clinics, corporate coaching engagements. The pattern I saw repeating, across very different rooms, was the same: high-functioning adults making the most consequential decisions of their lives with less rigor than they applied to a quarterly forecast.
Marriage. Co-founders. Boards. Friendships that turned into family. The choices that actually shape a life were being delegated to instinct, family pressure, the algorithm, or worse — the person who happened to be in the room at the time. And then those same people would come into my office, years later, trying to undo what they had built without thinking.
I started developing a structured assessment for people considering long-term partnership in 2014. It took me four years to be willing to charge for it, and another two before I trusted that what I was doing was different enough from matchmaking — and from couples therapy — to deserve its own name.
The work is not about helping people find someone. It is about helping them recognise what they have been settling for, and what they no longer need to.
Linkked is the operationalisation of that work. Linkked for Life is the practice as it was originally designed — a psychology-led intake, a deep assessment, and a small, careful set of introductions to people I have come to know just as well. Linkked for Business is the same methodology applied to the relational architecture of organisations, because the patterns that fracture marriages also fracture C-suites. The Movement — what we now call Single Safety — is the public argument behind both: that personal relationships deserve the same standard of care we already extend to every other consequential domain.
I am not interested in scale. I am interested in depth. If we ever take more than 200 people on the LFL roster in a year, I will have failed.
— Shazaf
Training & qualifications
The long apprenticeship.
Twenty years of training in the institutions that teach this work seriously. None of it makes the method work on its own — but together it's the floor we won't go below.
- 2024
Fellow British Psychological Society (BPS)
Active - 2018
Diploma · Couple & Family Psychotherapy Tavistock Relationships, London
Specialism - 2014
Chartered Psychologist (CPsychol) British Psychological Society
Active - 2012
Certified · Object Relations & Attachment Anna Freud National Centre, London
Methodology - 2011
PhD · Clinical Psychology King's College London · Institute of Psychiatry
Doctorate - 2008
MSc · Organisational Psychology (Distinction) London School of Economics
Foundation - 2006
BSc · Psychology (First-class Honours) University College London
Foundation
Practice languages
English native French fluent Urdu native Arabic conversational
Why I built it
The day I realised matchmaking was the least serious industry in the world.
In 2018 I sat with a woman — a partner at a top firm, three degrees, the kind of person who would never sign a contract she hadn't read three times — describing a man she was considering marrying. She had met him through a "premium" matchmaking service. She knew his height, his salary range, and the school he had gone to. She did not know how he handled disagreement, what his relationship with his mother was like, or whether he had ever sat across from a therapist.
The matchmaker had not asked. The matchmaker had no system to ask. The matchmaker was, in effect, a CV-and-photo broker charging £40,000 for the privilege.
I went home that evening, opened a notebook, and wrote the first draft of what would become the LFL assessment. It took six years to build the practice around it. Linkked exists because the gap between what this work could be, and what was being sold, was indefensible.
Shazaf
Founder · Linkked · 2026
The methodology
Four rules I will not bend.
The boundaries I drew when I started the practice. They've cost us applicants and revenue. They are also why the work works.
02
Psychology, not personality.
Frameworks like MBTI describe how you prefer to behave on a Tuesday. The work I do is concerned with what happens at 2am after a difficult conversation. Different question, different tools.
03
Discretion is non-negotiable.
No profiles circulate. No photos shared. No “introductions” to people who haven’t opted in. The standard is what I would want for someone I love.
04
Readiness over availability.
Most matching services optimise for who is in the market. We optimise for who is ready. The two are rarely the same person — and confusing them is how this whole industry has gone wrong.
As featured / quoted in —
The Times · Financial Times · Tatler · Vogue Business · How To Academy · WIRED · BBC Radio 4
Talks & appearances
On stage, on the record.
A selection of recent appearances. Recordings available on request.
In long-form
Books, in progress and in print.
Single
Safety.
Safety.
Forthcoming · 2027
Single Safety
A short, declarative book on the standard the title argues for. Currently in draft with Riverhead Books / Penguin Press. The argument the manifesto makes in a thousand words, made properly in eighty thousand.
The
Misread
Man.
Misread
Man.
Published · 2023
The Misread Man
A clinical and cultural study of how the contemporary conversation about masculinity has flattened the people it most needs to understand. Translated into French, German, and Korean.
What people say
In their words.
All quotes anonymised by default. Discretion is non-negotiable.
"
Shazaf is doing something nobody else in this category is doing — taking the assessment process as seriously as a clinical psychologist would, because she is one.
Dr. M. — psychiatrist
King's College London
"
The most useful 90 minutes I have spent on my own development in a decade. I came in for a service. I left with a different understanding of myself.
R. — managing partner
New York · LFL roster
"
We hired Linkked for a fractured executive team. The diagnosis was uncomfortable and the prescription was specific. Both worked.
K. — board chair
Series C · London
Off the record
A few human things.
Lives London and the western edge of Cornwall.
Trained UCL, LSE, King’s, the Tavistock, the Anna Freud Centre.
Reading now Iris Murdoch, The Sovereignty of Good. Re-read every January.
Out of office Open water swimmer. Bad at chess. Better at long walks.
Family Married to a sculptor. One daughter, eight, who already negotiates better than I do.
Closing line If any of this resonates — please write. The smallest thread is enough.
Speaking & engagement
Want to work together — or have me speak?
The four routes below are the right places to start. I read everything that comes through them, and I reply within five working days.
Speaking speaking@getlinkked.com
Press press@getlinkked.com
Direct hello@getlinkked.com
Movement Sign the standard →